How do I to get traffic to my dropshipping store?

There are plenty of ways to get traffic to your site. Keep the most important part in mind though: it needs to be TARGETED traffic in order to be useful for your business. I will present three possible sources here:

Facebook:

It seems like almost anyone is using Facebook Ads for E-Commerce these days and its definetly an awesome platform. You can segment your audience by age, interests, behaviours and demographics to cover almost anything you can think of.

Its also a great platform to raise brand awareness and build an audience in the first place. This way you can leverage your advertising spent (shares, likes, recommendations, organic reach etc.)

However, keep in mind that with Facebook you PUSH your product in front of your customers’ eyes, meaning you disrupt what they currently do to present them a product they might or might not like. Which leads to my next point:

Google AdWords:

AdWords is an awesome platform thats often forgotten when it comes to E-Commerce. You can advertise to people who are actively searching for your kind of products. That makes a conversion normally more likely than on Facebook (ultimately the costs have to align of course).

AdWords is less suited to leverage adspent, but often better suited for direct, straightforward sales:

People are actively looking for something → they find your listed ad → they click on it → if they like your page and offer they might buy → done.

Affiliate Marketing:

You can try to reach out to affiliate marketers and give them a commission of each of your sales. Here you have to keep a few things in mind:

• affiliates want a decent cut for taking the risk of advertising for you for free
• your site needs to look good
• best would be if your site made sales already so that you can proof a decent conversion rate

Affiliates need to be convinced because they usually get a lot of inquiries all the time. So just saying “hey I made a decent AliExpress store selling necklaces, wanna advertise for 10%?” won’t work 99.99% of the time.