Wining products

To a stressed-out lonely person, it provides affection, love, and company

To a rich person, it provides security

OR

A beauty/spot clearing cream to some women it's about looking good for their lovers

For some its about feeling superior in looks to their fellow women, While for some its about clearing the spots so they could show more skin and feel less insecure

So it makes sense that you can easily switch the marketing angle of a product and drive in sales just find what works for you or get someone who knows what they are doing

Target different audiences with different incentives

Its that simple but isn't easy

But hey you aren't looking for the easy money right?

Think longterm and when building your brand