The Information We Collect
We collect information directly from individuals, from third parties, and automatically through the Elites Platform.
Account and Profile Information:When you create an account and profile on the Elites Platform, we collect your name, contact information, and other information you provide, such as topics that you know about or find interesting. Your name, photo, and any other information that you choose to add to your public-facing profile will be available for viewing to users of the Elites Platform. Once you create a profile, other users will be able to see in your profile certain information about your activity on the Elites Platform, such as the questions and answers you post, your followers and who you follow, topics of interest to you, the information you list as credentials, and your edits to Your Content. For more information about your choices for publicly displayed information, see the section below about Your Choices.
Your Content: We collect and store the information and content that you post to the Elites Platform, including your questions, answers, photos, and comments. Unless you have posted certain content anonymously, Your Content, date and time stamps, and all associated comments are publicly viewable on the Elites Platform, along with your name. This also may be indexed by search engines and be republished elsewhere on the Internet in accordance with our Terms of Service. For more information about what you can change, see the below section on Your Choices.
Communications. When you communicate with us (via email, phone, through the Elites Platform, or otherwise), we may maintain a record of your communication.
Integrated Service Provider and Linked Networks.You can elect to sign in or sign up to the Elites Platform through a linked network (i.e. Facebook or Google), and you can connect your existing Elites account with certain third party networks like Facebook, Twitter. If you elect to sign up through or connect a Linked Network, we receive certain profile and account information about you from the Linked Network. These Linked Networks may also appear in your profile, so that people can find you on these Linked Networks. The specific information provided to us by Linked Networks is determined by these third parties and may vary by network. In all cases, the permissions page for the Linked Network will describe the information being shared. You should consult their respective privacy policies for information about their practices. You may elect to use information from the Linked Network to populate your profile on the Elites Platform and help you find and follow your contacts on the Elites Platform. For information on your choices, including how to disconnect a Linked Network from your Elites profile, see the “Your Choices” section below.
Engagement.We collect browsing information – such as IP address and location, date and time stamp, user agent, Elites cookie ID (if applicable), URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on the Elites Platform. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. Elites uses the information we collect for the following purposes:
- Provide our Services. To provide you the services we offer on the Elites Platform, communicate with you about your use of the Elites Platform, respond to your inquiries, provide troubleshooting, and for other customer service purposes.
- Personalization. To tailor the content and information that we may send or display to you in the Elites Platform, to suggest followers and content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Elites Platform.
- Advertising. To display interest-based advertising to you in the Elites Platform, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Elites Ads and Personalization.
- Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
- Analytics. To gather metrics to better understand how users access and use the Elites Platform; to evaluate and improve the Elites Platform, including the Ad Services and personalization, and to develop new products and services.
- Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Elites, its users, or others.
Your Content and Activity. Your Content, including your name, profile picture, profile information, and certain associated activity information is available to other users of the Elites Platform and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when users share Your Content across other sites or services. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.
Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their ads or content in the Elites Platform such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on the Elites Platform in order to collect information about the performance of their ads or content.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
Elites Ads and Personalization
We may display personalized content (including from third party publishers) and personalized ads (including sponsored content), based on information that we have collected via the Elites Platform, and through our Pixels, widgets, and buttons embedded on third party sites. We also may report aggregated or de-identified information about the number of users that saw a particular ad or content and related audience engagement information to users of our Ad Services and to publishers of content on the Elites Platform.
Users of our Ad Services may also provide us with information as part of their ad campaigns, including customer list information (e.g., email addresses and demographic or interest data) with us in order to create customized audiences for their ad campaigns; we only use this information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes; and we do not disclose this information to third parties (other than our service providers) unless required by law. We also do not disclose to the users of our Ad Services the names or identities of their customers that were successfully reached as part of such campaigns.
How We Protect Your Information
The security of your information is important to us. Elites has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using the Elites Platform on a shared or unsecured device.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
You may, of course, decline to submit information through the Elites Platform, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within the Elites Platform about you, and otherwise amend certain privacy settings. Here is some further information about some of your choices:
Anonymous Posts. You may post certain content anonymously, including questions and answers. In such event, your name is not displayed along with the content, and Elites does not associate such content with your user ID and other profile data.
Followers. You can block the ability of another Elites user to follow you by selecting the setting for this in the other user’s profile. You can change whether or not you follow other users.
Topics. You can change topics that you follow or that your profile lists as areas that you know about.
Deleted or Deactivated Account. If you choose Delete Your Account in your privacy settings, then all of Your Content will be removed from public visibility on the Elites Platform, and it may not be restored by us, even if you change your mind. If you choose Deactivate Your Account, then you will no longer receive any communications from us, and users will not be able to interact with you; however Your Content will remain on the Elites Platform. Once you deactivate your account, you can reactivate it any time by choosing to log in.
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