I want to promote my new store,but how can I advertise?

Step 1: Create a Business PageCreating your business page should be the first step. A business page on Facebook is different from a regular account. It keeps track of the number of people who like your page, who visit it often. By knowing this statistics, you can plan events and start discussions to increase viewership. As you get information about your viewers, you can use it to create an ad that they will be very interested in.Step 2: Choose The Right Format and ObjectiveYou have to choose the correct format for your campaign based on the Facebook advertising. For example, if your audience is few and the brand is not popular then try choosing a format which is less complicated to use. In your advertisement choose a story line which is trendy or like-able.Once you click on "create an ad" select from the list of objectives that are given by Facebook. For example, getting clicks on your website.Step 3: Add Texts, Links, and ImagesLet your ad tell a story so that it attracts customers. Most of the ads are clicked upon based on how they look. Add catchy and interesting texts and headlines to your ads. Make sure to add some nice images which fit your ad and make it look pretty.Step 4: Choose Your Target AudienceMost of the people on Facebook are just browsing through their news feed and nearly 70% of them would not be interested in your product or service. So, you need to know who is or would be interested. Select your audience based on preferences such as their age groups, interests, behavior, geographical locations, demographics etc. For example, if your audience is mostly teenagers, make an ad that will be liked by teenagers.Step 5: Name and Choose Your BudgetName your campaign and choose the budget that fits your goals. You should test your campaign first to see if it's profitable. Run an ad for a couple of days to see how well it performs.Step 6: BiddingChoose the objective of your bid IE, clicks or impressions and the method of pricing IE, automatic or manual. If your advertisement pleases your target audience, you will be paying less for the advertisement slot and earning more in sales. This will make your advertising more profitable.Before you start with facebook advertising, make sure you have a plan laid out as to how your budget will be handled. Monitor your ad and its results regularly and make changes accordingly. Remember, to think more about building relationships rather than only boosting your immediate sales. It requires patience and time.The one problem with Facebook Ads is that they can be complicated to get started with unless you have the right plan, and that is where Facebook Ads Essentials fits in!

There's no one answer for this - there are lots of differentiating factors such as:ProductYou've all heard the classic quote: you can't polish a turd.No amount of advertising can sell a bad product. If your product sucks, you could create the perfect Facebook campaign and it still wouldn't sell. This might be a tough thing to accept, but it's true.AudienceNot every person on Facebook is interested in what it is you're trying to sell. We need to treat certain groups of people differently. That means we have to be clever in choosing the right message for the right audience.I like to break people into three different groups:Cold Traffic – This is the majority of people on Facebook. They're unaware of the problem you provide a solution too. Even if they are aware, they're not bothered about finding a solution to the problem.Warm Traffic – These guys are aware of the problem they have. They're maybe doing a bit of searching around the problem, consuming various bits of content.Hot Traffic – These are the people that are aware of the problem. They want a solution and they want it now. They're ready to buy.By trying to hard sell to a cold audience, your costs are going to be much higher because it's not relevant to them and they’re not interested.TargetingThis is directly linked to the audiences I discussed above. If you don't get your targeting right, your audience will be wrong and thus your campaign will suffer.Most people will try and sell directly to a cold audience. They'll use Facebook's interest targeting and as a result, their costs will increase. Just think about it from a users point of view. How likely are you to get your credit card out and buy something from an ad you've literally just seen?Very unlikely.Ad CopyA common misconception on Facebook is that short copy is best. The truth is, both short and long copy works. Different audiences will react to different lengths of copy.The tone of your copy will also make a difference. Are you trying to reach a professional audience compared to reaching an audience of younger people?Grammar, misspelling, capitalisation, how salesy you're being… all these things will influence the performance of the ad. You're probably seeing a theme here: test and see what works best for your audience.Ad ImageryAdvert imagery is arguably the biggest factor to the cost of your ads. When you're running a Facebook campaign, it's vital to split test different images. I can't say what type of images will convert best, but I guarantee 1 or 2 will out perform the rest!Try and choose imagery that stands out. As someone is scrolling through their newsfeed, its your image that's going to draw them in to read the ad.You'll have people tell you that subtle tones of red, brunette women, green eyes etc. work best, but in reality, that's not necessarily true. You may have your own preference, but you need to split test and see what your audience reacts to best.Landing PageAhh, the almighty landing page.If only I got paid for the number of times I saw Facebook ads directing people to poor landing pages (or homepages!)You could have the best Facebook ad campaign set up, but if you're sending people to a poor landing page, your campaign is going nowhere. Your cost per conversion will suffer as nobody will sign up!The landing page should have a clear title, subtitle and call to action. It needs to present the product / lead magnet in less than 7 seconds. The user needs to see the outcome of what they'll get quickly.If possible, include social proof and tell the person exactly what they're getting.PlacementWith a standard Facebook campaign, you have 5 different placement areas for serving your ad: Desktop, Mobile, Right Column, Instagram and Audience Network.Again, there's no right answer to what which placement is best and what is going to be the cheapest option for you. It's about testing. Find out what works best for your specific campaign.

I can do it